Maria and Zoi, two valued members of the ARTION team, had the pleasure of attending the IBTM World, the Global MICE Industry Expo, which took place from 28th to 30th November in the beautiful city of Barcelona.
IBTM World is the world’s flagship event for meetings and events business, with the sole mission of inspiring the events industry to create extraordinary experiences.
Throughout its three days, the event cultivates a business atmosphere focused on results, delivers expert professional education, and expands networking opportunities for Exhibitors, Hosted Buyers, and Trade Visitors.
The IBTM World Association Leaders Forum was held on 27 November in collaboration with the ESAE (European Society of Association Executives). Attendees had the opportunity to explore best practices on a green and inclusive future, AI use, impact measurement, and risk management through engaging debates, presentations, and lightning talks.
We look forward to our subsequent engagement at the event next year!