On 22-24 Feburary 2017 the fourth edition of ACE of MICE Congress, Meeting and Event Sector Exhibition, also known as the world’s third largest MICE (Meeting, Incentive, Congress, Events) exhibition, was held at Istanbul Congress Center. Ms Valentini Amarantidou traveled to Istanbul to meet with the most important MICE companies and buyers from Turkey and all around the world and make new business connections. During the show ICCA top management representatives: Martin Sirk, CEO, Martha Gomez, Continental Director Europe and David Bodor, Regional Director Europe and Valentini Amarantidou ICCA Mediterranean Chapter Chairperson met with most of ICCA members in Turkey to discuss the challenges the Turkish MICE industry is facing and finding the way out to the crisis.